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Beli semua produk kami. Jumlah Mata Pisau. Listrik atau Manual. Bentuk Produk. I stopped shaving close because of my situation but can now go back to shaving close.

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Quisque ac nunc eget…. When you subscribe to the Gillette Subscription Plan, you will get a credit for every 4th subscription order. Designed specifically for male skin.

Finish a great shave with a crisp, clean aftershave that refreshes just-shaved skin. Product feature: Refreshes with a clean, crisp, masculine fragrance.

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Search for:. All Products. Value packs. Explore Gillette's portfolio of razors, blades, disposable razors, and personal care products.

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The case was settled out of court with Gillette agreeing to buy out AutoStrop for , non-voting shares. AutoStrop still agreed to the buyout but instead demanded a large amount of preferred stock with voting rights.

The merger was announced on October 16, , and gave AutoStrop's owner Henry Gaisman controlling interest in Gillette.

The company had fallen behind its competitors in blade manufacturing technology in the s and had let quality control slip while over-stretching its production equipment in order to hurry a new Kroman razor and blade to market in In , Gillette apologized for the reduction in blade quality, withdrew the Kroman blade, and introduced the Blue Blade initially called the Blue Super Blade as its replacement.

In Gillette introduced the Thin Blade, which was cheaper and about half the weight of the Blue Blade, even though it cost almost as much to manufacture.

The Thin Blade became more popular than the Blue Blade for several years during the Second World War due to high demand of low-cost products and the shortage of carbon steel.

While the Cavalcade aired many of the notable sporting events of the time the Kentucky Derby , college football bowl games, and baseball, amongst others it became most famous for its professional boxing broadcasts.

Though competition hit Gillette hard in the domestic market during the Great Depression, overseas operations helped keep the company afloat.

AutoStrop's Brazilian factory allowed Gillette to start expanding into the Latin America, in England the Gillette and AutoStrop operations were combined under the Gillette name, and the company built a new blade manufacturing plant in London.

In , Gillette's Berlin factory produced 40 percent of Germany's million blades and retained a 65 to 75 percent share of the German blade market.

The Second World War reduced Gillette's blade production both domestically and internationally. As a result of the war, many markets were closed off, German and Japanese forces expropriated the company's plants and property, and Gillette's plants in Boston and London were partially converted for weapons production.

By the end of the war, servicemen had been issued Gillette also assisted the U. Army in military intelligence by producing copies of German razor blades for secret agents venturing behind German lines so that their identities wouldn't be compromised by their shaving equipment.

The company also manufactured razors that concealed money and escape maps in their handles, and magnetic double-edge blades that prisoners of war could use as a compass.

During the post-war years, Gillette began to quickly ramp up production by modernizing its major manufacturing plants in the United States and England, expanding the capacity of several foreign plants, and re-opening plants closed during the war.

The company opened a new plant in Switzerland and began manufacturing blades in Mexico City. By , Gillette's share of the U.

In Gillette introduced the Gillette Super Speed razor and along with it the Speed-pak blade dispenser the company had developed during the war.

The dispenser allowed the blade to be slid out of the dispenser into the razor without danger of touching the sharp edge.

It also had a compartment for holding used blades. In Gillette bought the home permanent kit manufacturer The Toni Company [26] and later expanded into other feminine products such as shampoos and hair sprays.

In the company bought the ballpoint pen manufacturer Paper Mate. Television advertising played a big part in Gillette's post-war growth in the United States.

By the mids, 85 percent of Gillette's advertising budget was used for television advertising. Although Gillette's immediate priority after the war was satisfying U.

However, the Cold War restricted Gillette's operations in many parts of the world and closed entire markets the company would've otherwise entered in Russia, China, Eastern Europe, Near East, Cuba, and parts of Asia.

More and more countries demanded local ownership for foreign enterprise in exchange for continued operation or entry into their markets. Outside the U.

Some of Gillette's joint ventures included a 40 percent Gillette 60 percent Malaysian mini-plant operation that began production in , and an Iranian manufacturing plant with 51 percent government ownership.

The Iran plant was one of Gillette's largest and most modern factories until the Iranian Revolution of when Ayatollah Khomeini rose into power and American businesses were targeted as enemies of the new government, forcing Gillette to abandon the operation and withdraw from the country.

In , Gillette introduced the Super Blue blade, the company's first coated blade, and the first significantly improved razor blade since the Blue Blade of the s.

The new blade was coated with silicone and in Gillette's laboratory testing produced much more comfortable and close shaves by reducing the blade's adhesion to whiskers.

By the end of , Gillette's double edge blade market share had risen to 90 percent and the company held a total razor blade market share of 70 percent.

In , roughly two years after the introduction of the Super Blue blade, Wilkinson Sword introduced the world's first razor blade made from stainless steel.

Wilkinson's introduction took Gillette by surprise and the company struggled to respond as its smaller rivals, Schick and the American Safety Razor Company , came out with their own stainless steel blade.

However, during the development of the silicon coating for the Super Blue blade, Gillette had also discovered the method of producing coated stainless steel blades that Wilkinson Sword was using and managed to patent it before Wilkinson did.

The English company was forced to pay royalty to Gillette for each blade it sold. Gillette hesitated in bringing its own stainless steel blades to market as Super Blue had been a huge success and replacing it with a longer-lasting blade would've reduced profits.

The company eventually brought the Gillette Stainless blade to the market in August , about a year after Wilkinson's stainless blades.

As a result of the affair, Gillette's share of the double-edge blade market dropped from 90 percent to about 70 percent. Gillette also introduced the Techmatic, a new type of razor that used a continuous spool of stainless blade housed in a plastic cartridge.

The success of the coated Super Blue blades marked the start of a period when chemistry became as important metallurgy in Gillette's blade manufacturing.

The Super Blue's coating was a result of teamwork between the Gillette's British and American scientists. The development of Gillette's first twin-blade razor began in early in the company's Reading laboratories in England when a new employee Norman C.

Welsh experimented with tandem blades and discovered what he called the "hysteresis effect"; a blade pulling the whisker out of the hair follicle before cutting it, and enabling a second blade cut the whisker even shorter before it retracted back into the follicle.

For six years afterwards, Welsh and his colleagues worked on a means of utilizing the hysteresis effect, almost exclusively concentrating on what would later be known as the Atra twin-blade system.

The Atra razor featured two blades set in a plastic cartridge with edges that faced each other. Using the razor required the user to move it in an up-and-down scrubbing motion, and whiskers were cut on both the up and down strokes.

Another twin-blade system with blades set in tandem, codenamed "Rex", also existed, but it had too many technical problems and was behind Atra in development.

In consumer tests, the Atra razor had outperformed existing razor systems, but Gillette's marketing executives feared the razor would meet resistance among shavers due to the unfamiliar scrubbing motion required to use it.

Even though the Atra project was so far along in mid that packaging and production machinery was nearly ready for a full market introduction, Gillette decided to start a development drive to finish Rex instead as it didn't require learning a new way to shave.

The Trac II captured the premium shaving market and came out in time to counter Wilkinson Sword's Bonded Blade system that utilized single-blade cartridges.

The razor was first brought to the market in Greece, where it sold well, after which it was introduced to Italy and many other European countries.

Gillette hurried to develop their own disposable before Bic could bring their razor to the United States. Gillette designed a single-blade razor similar to Bic's but soon abandoned the concept in favor of a razor that was essentially a Trac II cartridge molded into a blue plastic handle.

Gillette introduced this disposable as the Good News in , about a year before Bic's razor reached the United States, and managed to establish market leadership once Bic and other competitors came to market.

Good News was released under various names in Europe and was equally and sometimes even more successful than Bic's razor.

Gillette quickly brought its razor to markets Bic hadn't yet reached, such as Latin America where the razor was known as Prestobarba. The less expensive variants were differentiated from the blue Prestobarba by manufacturing them from yellow plastic, and in addition, they weren't advertised.

The strategy was successful and later market arrivals were unable to gain a major foothold. Once the approach proved to be a successful one, Gillette's subsidiaries in Russia, Poland, and multiple Asian and Near Eastern markets began utilizing the same strategy.

While Gillette managed to retain market leadership against Bic and other competitors, the popularity of disposable razors, their higher production cost compared to cartridges, and price competition eroded the company's profits.

Gillette had at first hoped that disposables would take no more than 10 percent of the total razor and blades market, but by , disposables accounted for more than 27 percent of the world shaving market in terms of unit sales, and 22 percent of total revenue.

Symons began steering Gillette into a different direction after becoming the director of Gillette's European Sales Group in In Symons's view, the issue was Gillette's attempt to compete with Bic in the disposables market, which was eating into the sales of its more profitable cartridge razors.

The new marketing strategy, combined with cutting costs and centralizing production increased profits. The razor became a best-seller in the United States during its first year and eventually became a market leader in Europe.

The first safety razor using the new disposable blade went on sale in In the Gillette Blue Blade, so-named because it was dipped in blue lacquer, was introduced.

It became one of the most recognizable blades in the world. In the "twist to open" TTO design was instituted, which featured butterfly-like doors that made blade changing much easier than it had been, wherein the razor head had to be detached from the handle.

Razor handles continued to advance to allow consumers to achieve a closer shave. This was updated in , with different versions being produced to shave more closely — the degree of closeness being marked by the color of the handle tip.

In , the first adjustable razor was produced. This allowed for an adjustment of the blade to increase the closeness of the shave. The model, in various versions, remained in production until The Super Speed razor was again redesigned in and given a black resin coated metal handle.

It remained in production until A companion model the, "Knack" , with a longer plastic handle, was produced from to In Europe, the Knack was sold as "Slim Twist" and "G" from to , a later version known as "G" was made in England and available until A modern version of the Tech, with a plastic thin handle, is still produced and sold in several countries under the names 7 O'clock, Gillette, Nacet, Minora, Rubie, and Economica.

The desire to release ever more expensive products, each claiming to be the "best ever", has led Gillette to make disputed claims for its products.

In , an injunction was brought by rival Wilkinson Sword which was granted by the Connecticut District Court which determined that Gillette's claims were both "unsubstantiated and inaccurate" and that the product demonstrations in Gillette's advertising were "greatly exaggerated" and "literally false".

While advertising in the United States had to be rewritten, the court's ruling does not apply in other countries.

The campaign was introduced with a long-form commercial entitled "We Believe", and aims to promote positive values among men—condemning acts of bullying , sexism , sexual assault , and toxic masculinity.

While the campaign received praise for its acknowledgement of current social movements and for promoting positive values of masculinity , it also faced a negative response—including from right-wing critics [60] —being called left-wing propaganda, accusatory towards its customers, and misandrist and there were calls for boycotts of Gillette.

In November , Gillette became the subject of a proposed boycott in Ireland due to its endorsement by French soccer player Thierry Henry; his undetected handball foul during a FIFA World Cup qualifying match contributed to a game-winning goal by France, eliminating Ireland from contention.

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I love the closeness the blades give and how long the razor lasts. Being that I shave my head and face times a week, most razors go dull quickly but not the ProGlide Shield.

The weight and quality of the razor itself and the closeness of the shave is excellent. I was skeptical about this razor but tried it anyway.

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